CREATIVE CHASM: a wandering mind…

Top Mainstream Indian Popular Culture Influences

Posted in Crowdsourcing, India by gsik on October 7, 2008

I need your help with a research project for which I’m trying to determine the top three or four pop culture influences in mainstream India, within the categories mentioned below. I’ve added in a few agents within each category but please recommend your top choices in the comments (especially for “Gaming”) as well as make changes as you see fit. Thanks in advance.

Edit: @nixxin raises a good point, “better to give a timeline for your pop culture influences – some pretty major changes over the past 5 years. (tweet) Examples – Sachin Tendulkar has probably been outed by Dhoni as a major influence. among kids, Hrithik Roshan beats Shah Rukh.” (tweet)

The timeline is current for this project and about what’s trending in the market right now but also including some of the “evergreen” influences that have managed to remain uncontested over the last decade.

1. Film: 
Bollywood (UTV, Reliance Big Entertainment, Percept Picture Company, Shah Rukh Khan, Hrithik Roshan, Aamir Khan, Saif Ali Khan, Ranbir Kapoor, Deepika Paukone, Priyanka Chopra, Bipasha Basu, Kareena Kapoor, Ram Gopal Varma, Karan Johar)

2. Music:
A.R Rehman, Shankar-Ehsaan-Loy, Dj Aqeel, Vishal-Shekhar

3. Gaming: 

4. TV:
Kyunki Saas Bhi Kabhi Bahu Thi, Ekta Kapoor

5. Comics:
Amar Chitra Katha, Diamond, Raj, Indrajal

6. Sports:
Cricket, T20, Tennis (Sachin Tendulkar, Rahul Dravid, M.S. Dhoni, Yuvraj Singh, Rohit Sharma, Ishant Sharma, Sania Mirza, Leander Paes, Mahesh Bhupathi)

7. Fashion/Lifestyle:
Stardust, FHM, Maxim, GQ, Playboy, Vogue, Cosmopolitan (these might be less mainstream)

8. Educational/Historical:
Mahatma Gandhi, Pt. Jawaharlal Nehru, Panchatantra, Jataka Tales

9. Cultural/Travel:
Taj Mahal, Gateway of India, India Gate, Qutub Minar, Himalayas, Temples, Sadhus, Kumbh Mela, Yoga, Spirituality

 

(Photo Credit: Rigmarole)  

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